History
Globalization
Entered in the 21st Century, YOKOHAMA established regional headquarters in
Asia, Europe, and South America, and then focused on overseas deployment
such as establishment of plants in China and Thailand, and the overseas’
first test course in Thailand.
YOKOHAMA also has strived on development of environment-friendly products
from raw materials, from tires that achieve high fuel efficiency to achieve
“Top-level environmentally contributing company,” to the hose that does
not rely on petroleum resources and does not generate harmful gas when
burning tires.
GEOLANDAR H/T G038 was adopted as the standards tire for Mercedes Benz G class vehicle.
FIA World Touring Car Championship
The "YOKOHAMA Forever Forest" project
Suzhou Yokohama Tire plant in China.
ADVAN Sport, flagship tire for sports cars
Hangzhou Yokohama Tire plant in China.
Yokohama Tire Manufacturing (Thailand) Co., Ltd. in Thailand.
Yokohama Rubber supplied official tires for the Macau Grand Prix for the 25th consecutive year.
TIRE TEST CENTER OF ASIA in Thailand.
| 2001 | The Yokohama Rubber Co., Ltd. and Continental AG formed strategic alliance in the tire business |
| <GEOLANDAR H/T G038> was adopted as the standards tire for Mercedes Benz G class vehicle | |
| 2003 | Start of production at Hangzhou Yokohama Tire plant in China |
| 2004 | <ADVAN Sport>, a new flagship sport tire, was adopted for Bentley Continental GT |
| 2005 | All domestic production sites achieved zero emissions |
| Yokohama Hamatite (Hangzhou) Co., Ltd., manufacturing passenger car sealant and Yokohama Hoses & Coupling (Hangzhou) Co., Ltd., a high- pressure hose assembly and sales subsidiary, established in China | |
| Yokohama Russia L.L.C., a tire sales company, established in Russia | |
| Europe representative office in Dusseldorf, Germany, became a subsidiary to oversee and coordinate European marketing | |
| Yokohama Tire Manufacturing (Thailand) Co., Ltd. started production of tires for trucks and buses | |
| Shandong Yokohama Rubber Industries Products Co., Ltd. established in China to produce and sell conveyor belts | |
| Yokohama Rubber (China) Co., Ltd. was established as headquarters for operations in China | |
| 2006 | Yokohama Rubber started to supply tires to FIA World Touring Car Championship (WTCC) |
| Grand Design 100 (GD100) new management plan announced | |
| Yokohama India Private Limited, a subsidiary in India, established | |
| 2007 | Proceeds from charity music event "LIVE ecoMOTION" donated to WWF Japan |
| "YOKOHAMA Forever Forest" (a project to plant trees at all Yokohama plants around the world) kicked off with a tree-planting ceremony at Hiratsuka factory | |
| Yokohama Rubber supplied official tires for the Macau Grand Prix for the 25th consecutive year | |
| 2008 | Agreement reached with Spanish IDIADA for prior use of test track |
| Yokohama Tyre Vietnam Inc. held opening ceremony | |
| Yokohama Asia Co., Ltd., purchasing, marketing and technical service company, established in Bangkok, Thailand | |
| Yokohama Rubber Latin America Comercio Ltda. as a new overseas subsidiary, was established in Sao Paulo, Brazil | |
| Suzhou Yokohama Tire Co., Ltd. held opening ceremony and started production at its plant in China | |
| Y.T.Rubber Co., Ltd., natural rubber processing factory built in Thailand | |
| 2009 | Opening ceremony for TIRE TEST CENTER OF ASIA in Thailand |
| <ADVAN Sport> Fitted as Original Equipment on the Audi Q7. | |
| <ADVAN Sport> Fitted as Original Equipment on Mercedes-Benz C-Class Models. | |
| 2010 | Opening Ceremony Held for Natural Rubber Processing Factory in Thailand. |
| “ YOKOHAMA STORE “ Opens at the Nurburgring racing circuits in Germany. |
